About the module
name : digital trends
about : This module encourages and teaches us to market acampaign using digital means and platforms
software used : adobe photoshop, 3D Sketch , figma
Spring In A Bottle
“Spring In A Bottle” , is a campaign about the perfume; flower market. a campaign dedicated to give our customers a sensory experience to better know our thoughts and processes that goes on behind our fragrances. Through an experience that will be unforgettable and yet one that they can create new memories with their loved ones while getting closer with us as a brand. Allowing them to feel closer to us as a brand, through events that they have experienced, with intimate moments in their daily lives.
About The Perfume
scent type : floral and delicate eau de toilette
Imagine walking through a bustling flower market, with the scent of freshly cut flowers, moist flower petals and cut stems filling the air. This perfume contains layers of floral fragrance that infuses the air once sprayed , making you feel as if you are at the flower market on your way to get a fresh bouquet of flowers.
flower market
by replica
campaign moodboard
social media marketing
To announce the launch of their campaigns, Replica can create short video teasers, that slowly leads up to the campaign launch. With elements showing contents of the perfume , and even elements that relates to their products . Allowing their customers to feel excited for what is to come. With this , they can also make their short video contents as their ads to increase the awareness of their upcoming product launch .
social media marketing
To further market their campaign, Replica can showcase reels of behind-the-scenes of making the perfume ; showing how the flowers are dried and the entire process of making the perfume; to further gain the engagement of their viewers, making them feel more drawn and enticed to their products.
With Replica mainly focusing on the minimalistic side of their videos and shots , they can show the ideation behind each fragrance instead of just giving a glimpse of their craftsmanships.
user generated content
taglines : #springinabottle AND #replicadiaries AND #scentdiaries
With catchy taglines it can help audiences to remember the brand better and to associate it with the brand, leaving lasting impressions.
With another one of our objective is to bring more awareness to our brand scope , with taglines it can help to increase brand engagement getting people to talk about our campaign and even encouraging more audience to take part in this campaign to show their take on it , other than influencers.
Users can share their very own personal experience on their "flower market" journey.
With Replica already having taglines, having a tagline dedicated to a campaign can further encourage customers to take part in their campaign, and allowing more people to know about the brand through seeing other users experiences.
user generated content
- in app filter
Through this filter , users can try out the filter to better know the campaign and perfume, allowing customers to be intrigued wanting to know more about the campaign launch and even going to find out more about the product.
short pop - up with perfume; for users to find out more
brings customer to shop page when selected
influencer marketing
Instead of Replica’s usual minimalistic touch to their brand , for this campaign ,to further relate to our chosen product, each packaging comes with a small dried flower bouquet using flower contents from the perfume ; at the top of the box alongside with a handwritten note from Replica.
With a small QR code at the tag of the bottle , linking it to Replica’s website and our AR filter for influencers to use and share with their audience; allowing the audience being able to take part of the PR package though our AR filter .
phygital pop up
a pop up that combines digital elements with a physical experience, making our customers experience a
one-of-a-kind .
sticking to our aims of making our campaign one that engages with our customers and providing an interactive and memorable experience for them, every element and touchpoint of our pop up has been thought of to best interact with our customers and achieving our aims.
venue & details
Venue: Gardens By The Bay
Duration: March - May
With our campaign being called
"Spring In A Bottle" we wanted the duration of our pop up to be held in spring.
pop up objectives
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Increase brand awareness: Increase customer base by 10% YoY for 2025, during spring where customers are more inclined to lean towards floral scented products, and even gifting to their loved ones
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Boost social media presence: Increase brand’s engagement by 20 %, with taglines and vlogs from at least 500 customers using our UGC taglines; by May 31st and achieving a closer brand customer relationship.
phygital pop up
