About this module
name : fashion marketing
software used : adobe photoshop , adobe illustrator , 3D sketch up , figma , meta AI ( to generate some of my posts and pictures )
about : This module covers the basics of marketing , and what it takes to market your very own brand, and what are some of the marketing strategies a brand can take to best promote a brand .
floral dreams
"bloom in comfort"
Fleursrêve , a direct translation in French, meaning “flower of dreams”started with the aims of making feminine lounge wear along with daily apparels. We are an elevated sustainable lounge wear brand that specialises in feminine wear with dreamy and ethereal details.
With most of our apparels consisting of lace trims , and embroidery, floral prints , and embellishments. We use sustainable materials in our apparels, mainly linen and cotton, allowing our clothes to look good and feel good whilst saving the environment.
With fleursrêve, we strive to create apparels that are comfortable , allowing females to embrace their femininity allowing them to do their daily tasks while feeling confident and good in their own skin.
Bringing a cozy and romantic feel to our brand.
"longue, play, repeat !"
For our first campaign, we hope to raise awareness on the presence of our brand . With our first launch, we plan to build a strong emotional connection base with our customers , building experiences with them allowing them to build memories with us as a brand.
Bringing in playfulness in our elements , while keeping our vintage elements. Our campaign hopes to bring joy to our audience while at the same time allowing them to do it in comfort .
We hope to allow our customers and audience to have a good time with their loved ones , while at the same time feeling comfortable in our apparels.
merchandise assortment
campaign moodboard
With fleursrêve being a start up brand , we want to first build up our customer base and a strong brand identity before the release of our first collection .
After having a brand identity set and show, we will then start giving PR packages to our selected influencers , whom we feel best resonates with our brand , and allow customers who like and want to receive a PR package alike to be able to win through a give away and then opening up pre ~ orders for these PR packages that features products from our upcoming launch .
Shortly after our first launch, we will then be doing a pop up event , to mark the opening of our store , and then carrying on from there. With most of our marketing channels falling heavily on social media.
To gain awareness of our brand presence , and our brand identity, the following are our strategies to achieve our aims.
social media marketing
Before the launch of our brand , we will be posting teasers of what our brand is about , to form a clear brand identity.
By showcasing teasers and sneaks of our upcoming collection , it can keep our customers and audience captivated and build anticipation to see what there is in store for them .
With slowly release of our brand and our collection, it can also encourage our audience to sign up and to even look into what we have to offer. it can even generate buzz before the launch of our brand.
our instagram
sustainability marketing
As a sustainable brand , we will also be sharing sustainability bits of our brand , showcasing our sustainable packaging , and the sustainable elements in our apparels.
tik tok
we will share short tutorials and videos of how we use of fabric scraps for and what our audience can do with them . allowing us to educate them on sustainability , while at the same time encouraging them to do the same with their old and unused fabrics.
we share reels and photo content on what we do in sustainability and also feature our sustainable products and packaging
influencer collaborations
our PR package
Before the launch of our products , we will be sending PR packages to our selected influencers that we feel has our target audience
through this the audience who likes what they see in the PR package , are also able to purchase it directly from our website , before the launch . This is also a mini teaser for what our brand has to offer , right before our actual launch of our brand .
Customers that purchase these pre-launch packages, will also stand a chance to be the first ones to know any new details about our launch.
Allowing customers to anticipate for what our brand has to offer , so that when we launch , we will already have an audience and customer base.
Mia Fernadez
she loves to romanticise her life with the things that she likes , pink , florals and anything girly. she loves to dress in comfortable apparels and anything that calls beach day
our selected influencers
Layla blue
known for her pastels and shabby chic style , she dives into pastels and anything floral and detailed. she loves to dress in comfy clothes , while showcasing her aesthetic
Brooke Yancey
her fans knows her for her shabby chic aesthetic, feminine apparels and aesthetic , she loves embracing her feminine side which can be seen through how she chooses to dress in pinks and whites with lace details
influencer marketing
Upon receiving our PR packages , our selected influencers can share elements of our PR package through pictures and even unboxing videos.
Through short videos , it can easily captivate their audience on our brand and the essence of what we specialise in .
Not only that by working with influencers that have our target consumers and audience , it can help us build a strong brand identity. Even building interests in them on our brand and awareness.
By seeing products that they like , potential customers can also have a sneak to our brand and what we have to offer.
galentine's
To celebrate Galentine’s ,
we wanted to gift our customers a chance to win a giveaway from us. With the soft launch of our first ever product launch and our selected influencers sharing our PR packages. Audiences might be excited for what’s to come.
With that we hope that through this giveaway, customers can look forward to the launch of our collection , and actively participate in the giveaway which in return also allows us to gain a larger awareness for our brand.
our galentine's poster
product launch
During our first launch, we want to best advertise our products the best we can .
With that , we want to create posts that we feel our audience can best relate to and showing them details about our brand and pictures that we feel best embodies our brand.
sneak peaks before the collection launch
Membership
Loyalty Programme
When it comes to signing up for our membership , our membership is free to sign up on our website , giving our audience the ease and convenience.
However, with more money spent with us our customers are able to enjoy more perks
Loyalty Programme & Print Advertising
Upon subscribing to our newsletter , new members can redeem a complimentary monthly magazine issue on our brand. That allows them to shop and view our latest shopping launch, and even view the latest fashion trends around during that month .
They can also explore funfacts about fashion , such as finding out and applying their own color theory , without having to pay a professional to do it for them . Through our monthly newsletters, that are not only a shopping a feature that allows customers to browse our products , it is also educational for our customers .
*These magazines are also complimentary at our pop up , and all our guests has to do is to post a picture of themselves trying out our pop up events and delights and tag us using our tagline #bloomingincomfort and #fleursrêve.
With our brand being a sustainability based brand , our magazines are made from recycled materials.
opening launch pop up with crumble cookie
fleursrêve x crumbl cookie
details :
features :
venue : orchard road pop up spaces
duration : 12pm - 8pm ( a 2 day event )
dates : 10 ~ 12 may 2026
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café area ; for customers to rest at before & after shopping
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floral bouquet making station
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instagrammable backdrops customers can use them and post them on ig & tag us
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our monthly magazine issues; allowing our customers to feel in touch with our brand, further enhancing customer experience and brand along side with customer experience
a collaboration with crumbl cookie; a american based cookie brand famous for their cookies .
crumbl cookie ig post before the pop up
layout
front
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stands on each of the café tables, that shows a QR code that directly links them to our webshop
QR that is featured on each table
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pictures on the wall that represents our brand & showcasing our brand apparels
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magazine stand that features our magazines beside the flower making station ; so guests who are waiting in line can reach out for a quick read / browse
with our first pop up , I decided to not include a cashier in~store, but instead making the purchase transaction a digitalised one .
utilising QR codes that directly links to our webstore, customers can try on our apparels in store in the fitting room provided. After trying on, and they would like to purchase, they would then be directed to the QR code by the clothing racks.
crumbl café ; a café area for customers to dine in and enjoy a cup of coffee and cookie after shopping and experiencing our pop up.
Weekly Community Building
To put an end to our marketing campaign, with many back to back events and product launches , we want to know what our customers are thinking and by doing so :
We will be holding a weekly QnA session on Instagram where our customers can :
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styling tips
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sharing their sustainability efforts that week
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share their favourite look that week from our brand
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their go to self care routine while wearing their lounge wear
Through this , we can encourage our customers to further connect with us through these questionnaires , and with that customers can also claim exclusive discounts and perks from answering our QnA sessions .
This allows us to further connect with our customers, while at the same time building a stronger emotional connection with our customers.