About the module
software used : photoshop, figma, adobe illustrator , 3D sketchup
about the module : for this module , we are required to come up with a brand and their merchandise and their event promotional calendar , and posters to advertise our brand, also creating a budget and overseeing our sales forecast and cashflow made in 12 months. also teaching us the merchandise sheets for our merchandises for a season.
La Dolce Vita
meaning "the sweet life" in French
La Dolce Vita , a sustainability based brand focusing on 100 % biodegradable apparels, focusing on mainly denim fabrics . We hope that with La Dolce Vita we are able to advocate and stress the importance of sustainability in the fashion industry.
Offering limited pieces with every collection , and no 2 pieces are the same . We hope to bring about uniqueness with every pieces and having a space where everyone is able to find something that suits them. Branching out to gender fluidity , we hope that our brand caters to a wide audience while bringing about the importance of sustainability in the fashion industry.
With the meaning of the sweet life , we hope that with La Dolce Vita , we can bring about goodness while being an industry that contributes greatly to climate change.
brand moodboard
promotional calendar
merchandise assortment
our webstore
home page
Our website , with merchandise showcasing our winter launch.
With the home page showcasing a little about us; La Dolce Vita where customers can get to know a bit about our brand and mission towards promoting sustainability .
Customers who are then interested in joining our membership drives and also get the latest updated on our products can then subscribe at the bottom of the same page .
Customers can then head to shop our products , where it will then bring them to our product page showcasing all of our latest arrivals.
From there on they can then explore what products we have with sizing guides, care tips , delivery and description of products all available to answer customers questions about the products.
product page
product
Events
Valentine's Day
2 - 15 February
front
back
Earth Day
20 - 26 April
Light Up
A sustainability based brand , we hope to showcase the importance of sustainability through fashion and encouraging our consumers to purchase only within their needs.
With light up , it helps to bring about awareness of sustainability through fashion and allows our customers and audiences to come together and be aware of the harsh impacts of climate change .
During “ Light Up” week , La Dolce Vita will be going without the use of electricity and inco~operating the use of candles in-store, hence the name Light up .
Light Up week , numerous events and campaigns will be held and all proceeds earned during Light up will go to organisations dedicated to environmental charities. Workshops educating customers on natural dying will also be available .
Sales
Black Friday ; 28 November
11:11 ; 11 November
For our black friday sale we hope to bring about the tradition and meaning behind it ; hence a huge discount store wide for one day .
With 11.11 celebrating single’s day , La Dolce Vita hopes to promote 11.11 with our customers and having a sale of up to 11% encouraging singles to shop at La Dolce Vita, not having to feel left out.
Christmas
21 - 27 December
Grand Opening
For our grand opening at La Dolce Vita, we are going to be having events that will engage our customer base and attract new customers in store.
With sustainable events and workshops that they can take part in , where materials are all sustainable and reused from old denim that are no longer used such as ;
handmade bag charms , earrings, natural tie~dying workshops (using natural resources), workshops on reworking denim
With these engaging activties and events , it will give customers a sneak peek to what our brand has to offer.
with every participation , customers can gain a chance to redeem an exclusive voucher to our pop up ; for discounts when shopping .
our advertising strategies
front
Pop ~ Ups ;
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18 may ~ 7 June
location : orchard road pop - up spaces
side
season mood boards
summer
autumn
